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Color Palette

The heritage of the Weill Cornell Medicine color palette is represented by Cornell University Red, which symbolizes the strength and foundation of our brand. The Orange brings our promise to life and simply symbolizes the positive results we strive for every day.

Primary

Our brand uses color the same way we use typography: confidently, boldly, and powerfully. Red is a constant and must appear as an accent on all communications but must never be used as a solid wash. Dark Orange and Bright Orange can be used more dominantly, and used to “light up” content and design. Yellow should be used more sparingly.

Our color palette is intentionally limited to a specific set of warm primary colors and neutral secondary colors. It makes us more instantly recognizable, standing out in a highly competitive healthcare environment.

CMYK files are made up of Cyan, Magenta, Yellow and Black ink. CMYK colors appear best in printed materials.

RGB files are made up of Red, Green and Blue light, and appear best in digital files.

Secondary

Our secondary palette is used in support of our primary palette and comprises a range of gray tones. The darker the tone, the more sparingly it’s used. Black and white are used for punctuation.

Note: 5% Black is for print applications only.

Color Values

Primary

PMS187
c0 m100 y79 k20
r179 g27 b27
#B31B1B
PMS173
c0 m82 y94 k2
r207 g69 b32
#CF4520
PMS158
c0 m65 y98 k0
r232 g119 b34
#E87722
PMS123
c0 m14 y100 k0
r255 g199 b44
#FFC72C

Secondary

White

c0 m0 y0 k0
#FFFFFF
Black

c0 m0 y0 k100
#000000
40% Black

c0 m0 y0 k40
#555555
20% Black

c0 m0 y0 k20
#777777
10% Black

c0 m0 y0 k10
#dddddd
5% Black

c0 m0 y0 k5
#f7f7f7

Tips

Q: Image Tip: Gray

A: Cool Gray 6 and Cool Gray 8 can also be used in print applications.

Q: Image Tip: Logo

A: Use the all-white logo on a dark background. The all-black logo can be used on a lighter background.

Q: How much color/text is too much?

A: Use bold, bright colors selectively. The colors in the presentation should compliment and highlight the content, not distract the audience.

Keep the amount of text on your page to a minimum. The text sizes have been set for optimum readability in a variety of presentation settings. Long blocks of small text decreases readability and may reduce the clarity and impact of the message.