Brand Center

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Our Brand

To reflect our stature, strengthen our reputation, and communicate the breadth of everything we have to offer, Weill Cornell Medical College united under a new name and identity on October 6, 2015.

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The rebranding effort is the product of extensive research that yielded a better understanding of the public’s perception of us. This helped us develop a name and visual identity that leverage the institution’s prestige and recognition as a medical school, while communicating its dynamic growth.

We are so much more than a medical school; we are a world-renowned institution and network of powerful partners that combine groundbreaking research, top-tier education, and best-in-class care to put patients at the center of everything we do.

Our Promise

Care that connects to you.

Interaction and connection shape the world and help improve medical results. That’s why Weill Cornell Medicine has built such a powerful network of partnerships, across the city and the globe, from the lab to the classroom to the exam room. And it’s why we’ve created a truly collaborative environment.

All so we can deliver the finest care and the best possible outcomes for our patients – the center of everything we do.

Our Personality

Strength, Power

Bold, category leader

Humanity, Warmth

Forging a connection to patients on a personal level

Get-it-done drive

Energy, urgency, vitality, innovation

As we continue to expand across New York City and throughout the world, we want to ensure that external audiences everywhere understand and appreciate our unique value, and that internal audiences always know where to build brand equity: Weill Cornell Medicine.  

WCMC Logo - Red
Weill Cornell Medicine 2-Line Logo