How To Use This Site

This goal of this website is to provide general guidelines and tools for the visual and verbal expression of the WCM brand, as well as specific directions for the application of our logo and related elements. 

Our Brand

TopicWhat You'll Find
Value of a BrandWhy our brand is our most important asset
About Weill Cornell MedicineWhat makes Weill Cornell Medicine unique
Brand ArchitectureA framework for organizing and naming entities within the Weill Cornell Medicine masterbrand

Brand Guidelines

TopicWhat You'll Find
Our LogosLearn how to use our masterbrand and entity logos
Care. Discover. Teach.When and how to use Care. Discover. Teach.
1898 Sans Custom FontHow to use our custom font
Color PaletteView our primary and secondary brand colors
Template GuidelinesNeed help using the new templates? Click here for additional tips and tools [Link TBD]
PhotographyHow to capture the essence of our brand in photos
Prose GuidelinesAnswers to common questions about editorial writing at Weill Cornell Medicine
SignageUpdating signage at your location? Please follow these guidelines.
Social MediaInternal and external social media policies
Promotional MaterialsPromotional materials are a fun and impactful way to build brand awareness. Click here to view examples and resources.


TopicWhat You'll Find
LogosDownload masterbrand and entity logos
Font PackageDownload our custom font package, 1898 Sans
Color SwatchesDownload color swatch libraries
Care. Discover. Teach.Download Care. Discover. Teach. artwork
IconographyDownload visual icons to enhance marketing materials


TopicWhat You'll Find
Email SignatureFill in your contact information and auto-populate an email signature
Power PointTemplates for your next presentation
Business CardsA wide variety of business card templates to meet all your needs
StationeryDownload updated stationery templates
BrochuresPre-populated design templates to cost-effectively create your own brochures
FlyersLearn how to create your own flyer using several creative design templates
PostcardCreate your own postcard using pre-populated design templates
Academic PostersCreate your own academic poster using pre-populated design templates
Appointment CardCreate your own appointment card using pre-populated design templates


TopicWhat You'll Find
TipsAdditional questions? Click here for more tips
TutorialsFurther guidance and instruction
Contact UsStill need assistance? Contact the marketing team at


Click here to view examples of branded materials. Send your own creations to!