The Weill Cornell Medicine name and emblems are trademarks owned by Cornell University. Weill Cornell Medicine is internationally recognized for excellence in medical education, research and patient care. Its name and marks are among the organization’s most valuable assets and, as such, they are not to be altered or misused in any way. Since faculty, students and staff share in the benefits associated with the brand, they also share responsibility for protecting the name and ensuring its proper use.
Requests to use the Weill Cornell Medicine name, seals, logos and other symbols in marketing materials, advertisements, press releases, videos, films or websites should be directed to the Marketing division within External Affairs. The Marketing group will review requests on a case-by-case basis. Depending on the nature of the request and intended use, the review process may involve consultation with other members of the administration, such as legal counsel or compliance, and may require several weeks to reach a conclusion.
How to address a request to use our brand name or logo
External for-profit entity
Reason
Marketing or sales purposes
Example
Scientific equipment vendor
Result
Not Approved
External for-profit entity
Reason
Promoting services provided by Weill Cornell Medicine Physicians
Example
An arrangement with a website that provides access to physician care from leading health centers
External non-profit entity
Reason
Existing relationship with Weill Cornell Medicine
Example
A non-profit for which Weill Cornell Medicine physicians and researchers serve as consultants
External for-profit entity
Reason
Product or servie Weill Cornell Medicine is providing
Example
A Weill Cornell Medicine created app
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