Our Brand
| Topic | What You'll Find |
|---|---|
| Value of a Brand | Why our brand is our most important asset |
| About Weill Cornell Medicine | What makes Weill Cornell Medicine unique |
| Brand Architecture | A framework for organizing and naming entities within the Weill Cornell Medicine Enterprise |
Brand Guidelines
| Topic | What You'll Find |
|---|---|
| Our Logos | Learn how to use our Enterprise and entity logos |
| Care. Discover. Teach. | When and how to use Care. Discover. Teach. |
| 1898 Sans Custom Font | How to use our custom font |
| Color Palette | View our primary and secondary brand colors |
| Template Guidelines | Need help using the new templates? Click here for additional tips and tools [Link TBD] |
| Photography | How to capture the essence of our brand in photos |
| Prose Guidelines | Answers to common questions about editorial writing at Weill Cornell Medicine |
| Signage | Updating signage at your location? Please follow these guidelines. |
| Social Media | Internal and external social media policies |
| Promotional Materials | Promotional materials are a fun and impactful way to build brand awareness. Click here to view examples and resources. |
Downloads
| Topic | What You'll Find |
|---|---|
| Logos | Download Enterprise and entity logos |
| Font Package | Download our custom font package, 1898 Sans |
| Color Swatches | Download color swatch libraries |
| Care. Discover. Teach. | Download Care. Discover. Teach. artwork |
| Iconography | Download visual icons to enhance marketing materials |
Templates
| Topic | What You'll Find |
|---|---|
| Email Signature | Fill in your contact information and auto-populate an email signature |
| Power Point | Templates for your next presentation |
| Business Cards | A wide variety of business card templates to meet all your needs |
| Stationery | Download updated stationery templates |
| Brochures | Pre-populated design templates to cost-effectively create your own brochures |
| Flyers | Learn how to create your own flyer using several creative design templates |
| Postcard | Create your own postcard using pre-populated design templates |
| Academic Posters | Create your own academic poster using pre-populated design templates |
| Appointment Card | Create your own appointment card using pre-populated design templates |
Assistance
| Topic | What You'll Find |
|---|---|
| Tips | Additional questions? Click here for more tips |
| Tutorials | Further guidance and instruction |
| Contact Us | Still need assistance? Contact the marketing team at brand@med.cornell.edu |
Showcase
Click here to view examples of branded materials. Send your own creations to brand@med.cornell.edu!